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6 Surefire
Subject Lines
By TRUE staff
Email TRUE about this story

You’ve done your quick search, and sproing! There’s the picture. That girl’s hot enough to melt butter. That guy’s steamy enough to be the designated no-shirt guy on a reality series.
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Or maybe you’ve done more research – browsed your compatibles, read the profiles and found somebody who’s a good pairing for you.

Time to send an email. But how are you going to stand out from the crowd?

TRUE surveyed active members to get their most successful email subject lines.

The main rules are:

  • The more personalized the email, the more response you’re likely to get. The more canned it seems, the less likely you’ll hear back.

  • People respond well to humor. You don’t have to be funny, but keep it light, at least at first. If you’re still angry from your last relationship, emails are not the place to vent.

Here are the Top 6 subject lines:

  1. Want to know a secret?
    Nobody can resist a secret. Were you ever left out when your friends were telling secrets when you were a kid? Weren’t you dying to know? This one’s a winner.

  2. You’ll never guess what happened after my last email!
    This works best when followed by a sentence that personalizes it for the recipient. The first sentence of the email could read "…I didn’t get to meet you. I’m glad I get to now."

  3. You’ll swear by me, not at me!
    Members we surveyed reported humor as their best technique for getting email opened. However what you find funny might not make somebody else laugh, so run it past a friend first. You have to funny, not whiny and not obnoxious.

  4. We have something in common.
    The best approach is to personalize the email with details out of the member’s profile. This shows that you cared enough to read the profile and make an effort. A weaker version of this is to say that the thing you have in common is your desire to meet someone online, and then to talk quite frankly about your experience doing this. Most people appreciate honesty. Another version of this is: "We have a friend in common – each other" (which, strictly speaking, isn’t a logical statement, but when you’re trying to start a conversation, who’s counting?)

  5. Your screen name rhymes with ________________!
    For instance, if someone’s screen name is Paulb, you might say "your screen name rhymes with date me" or if your screen name was TrueDish, you might says "your screen name rhymes with my wish." An alternate version of this is to say something off the wall, but engaging, for names that have no rhymes like "your screen name reminds me of my second grade teacher." And in the email … "Were you Mrs. ScaryOrange at Pearson Elementary in 1985?" And then go on to be funny.

  6. Adventures in dating.
    Tell what those adventures could be, but don’t be pornographic.

Now it’s your turn! What subject lines get opened the most for you, and what happens after that. Write to us and we might feature you in an upcoming story.

Learn about your most compatible matches

Take any of the family of free tests that make up the TRUE Compatibility Test to learn more about yourself and the kind of person who will rock your world! Try the TRUE Interests test, the TRUE Personality test, the TRUE Communication test, the TRUE Sexploration test, the TRUE Romance test and the TRUE Commitment test!